This glossary defines the key terms you will encounter when using Press Hook. Whether you are a brand, media professional, or agency, understanding these terms will help you get the most out of the platform.
Brand Profile
Your brand profile is your digital press kit on Press Hook. It includes your brand name, logo, description, products, services, images, press releases, and team information. Media professionals use brand profiles to discover and evaluate brands for potential coverage.
Source Request
A source request is a posting created by a media professional who is looking for brands, products, or expert sources for an upcoming story. Brands can view open source requests and pitch their products or expertise in response. Source requests are one of the most effective ways to get media coverage because the journalist is actively looking for sources.
Pitch
A pitch is a message you send to a media professional introducing your brand, product, or story angle. On Press Hook, you can pitch journalists directly from their profile or in response to a source request. A strong pitch is personalized, relevant to the journalist's coverage area, and concise.
Sample Request
A sample request happens when a media professional asks to receive a physical or digital sample of your product. Journalists request samples so they can review, test, or photograph your product before featuring it in their publication.
Press Release
A press release is a formal announcement about your brand's news, such as a new product launch, partnership, award, or company milestone. On Press Hook, you can post press releases to your brand profile so media professionals can see your latest news.
Press Hit
A press hit (also called media coverage or a media mention) is any time your brand is featured in a publication. You can add press hits to your Press Hook profile to showcase your media coverage and build credibility with journalists.
Domain Authority (DA)
Domain Authority is a score from 1 to 100 that indicates how likely a website is to rank in search engine results. Higher DA generally means a more established and widely read publication. Press Hook uses Domain Authority to help you understand the relative reach of different media outlets.
Tier 1, Tier 2, and Tier 3 Media
Media outlets are often categorized into tiers based on their reach and influence:
Tier 1 media includes major national and international outlets with very high readership (for example, The New York Times, Vogue, Forbes). These outlets typically have the highest Domain Authority scores.
Tier 2 media includes well-known regional, industry-specific, or mid-size outlets with strong but more targeted audiences.
Tier 3 media includes niche blogs, local publications, and smaller digital outlets. While their individual reach is smaller, they often have highly engaged audiences that can be very valuable for specific brands.
Expert Profile
An expert profile is a profile on Press Hook for an individual (rather than a brand) who can serve as a source or commentator for media stories. Experts might include founders, industry analysts, doctors, nutritionists, or other professionals with relevant expertise.
Media Professional
A media professional on Press Hook is a verified journalist, editor, blogger, podcaster, or content creator who uses the platform to discover brands and sources. All media professionals on Press Hook go through a verification process to ensure legitimacy.
Dashboard
Your Press Hook dashboard is your home base on the platform. It shows activity and metrics for your brand profile, including profile views, sample requests received, source requests available, pitches sent, and media engagement.