Best Practices
Getting Started with Press Hook: Your Step-by-Step Guide to creating your profileIn this guide, we will walk you through the process of setting up your brand profile and provide tips for optimizing to its upmost impact.
A Guide to Writing and posting Press Releases
Examples: The Best Brand ProfilesHere are a few best in class brand profiles, to help you craft your own.
How to Pitch Media: The Definitive TutorialYou'll want to save this.
How to Pitch Source Requests for Brands/ProductsHere's the template we've used with the best response rates.
Find and pitch open media opportunities via 'Source Requests'Source Requests are posted by the media and are essentially an open call for stories they've been assigned and are actively working on.
Sample Requests 101It’s a great feeling when you get a request for product in consideration for an upcoming story, but...now what?
Understanding Tier 1, Tier 2, and Tier 3 Media Based on Domain AuthorityWhat is Domain Authority and why does it matter?