In Public Relations (PR), there are many types of media outlets you can work with to get your message out to the greater public. In this article, we'll break down those types of media and how you can best align yourself with them to get coverage for your brand!
Here are some common types of media used in PR:
1. Traditional Media:
- Print Media: Newspapers, magazines, newsletters.
- Broadcast Media: Television, radio.
- Outdoor Media: Billboards, posters.
2. Digital Media:
- Online News Sites: Websites of newspapers, magazines, and news agencies.
- Blogs and Bloggers: Influential bloggers who cover topics relevant to the brand or organization.
- Social Media: Platforms like Twitter, Facebook, Instagram, LinkedIn, etc.
- Podcasts: Audio shows distributed digitally.
- Websites: Corporate websites, microsites, landing pages.
- Email Newsletters: Direct communication with subscribers.
- Online Video: Platforms like YouTube, Vimeo, etc.
- Forums and Communities: Engaging with relevant online communities.
3. Owned Media:
- Company Websites: Corporate blogs, news sections, resource centers.
- Corporate Publications: Annual reports, brochures, white papers, case studies.
- Social Media Accounts: Official accounts on various social media platforms.
- Email Lists: Subscribers who opt to receive updates and news.
4. Earned Media:
- Press Coverage: News articles, features, interviews in third-party media.
- Media Mentions: Quotes or references in articles, blogs, social media posts.
- Reviews and Recommendations: Positive reviews and recommendations from influencers or customers.
- User-Generated Content (UGC): Content created by users that mentions or showcases the brand.
5. Paid Media:
- Advertisements: Paid placements in newspapers, magazines, TV, radio, online platforms.
- Sponsored Content: Paid articles or posts in online publications or social media.
- Content Syndication: Paying to distribute content on third-party platforms.
Each type of media serves different purposes and reaches different audiences, so it's best to take time with understanding your PR goals to find which outlet will work best for you and your brand! Feel free to contact our team to help you devise a PR plan with goals so you know who to pitch in our media directory.